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HardLink and Microsoft

Microsoft recently completed a case study on us along with a video of our own Dave Williams showing HardLink in action.

HardLink and
Microsoft

Awards Season

Contrast Media are proud to announce that we are now finalists at this year's TUANZ Awards and Microsoft Partner Awards...

Awards Season

ACP Media floats tags on Trade a Boat

The June 2010 issue of Trade a Boat magazine will have a new interactive addition to the cover...

ACP Media floats
tags on Trade a Boat

The Rise and Rise of Mobile Commerce

Econsultancy recently posted some interesting statistics on mobile commerce in the US. As the trend continues to rise dramatically in NZ, we thought it would be a good idea for kiwis to get a glimpse of the not-to-distant future...

The Rise and Rise
of Mobile Commerce

Motorcycle Trader Accelerates with HardLink

ACP Media continues to blaze an innovative trail by using HardLink-enabled Microsoft Tags in Motorcycle Trader magazine.

Motorcycle Trader
and HardLink

Snap to get the goods from Hirepool

Hirepool and Gen-i recently engaged the HardLink team to create a new media campaign featuring 2D Barcodes.

Snap to get the goods
from Hirepool

Welcome to HardLink

HardLink seamlessly connects the real world to engaging interactive online experiences on a mobile device.

HardLink is an end-to-end Mobile Tagging platform, powering the next generation of marketing that’s making offline media more interactive, measurable, effective and fun.  HardLink is evolving into a multi-channel, Real To Virtual solution supporting Augmented Reality and other technologies across all communications channels.

HardLink brings together the management and reporting of all your Real To Virtual campaigns into one easy-to-use web portal.  HardLink makes it simple to integrate your offline and online campaigns across web, print, film and mobile so you can tie Real To Virtual concepts into any part of your offline presence.

Let your consumers engage with your products and your brand when they want, where they want while you manage all your Real To Virtual marketing and advertising campaigns, easily and in one place.  With advanced reporting and integration capabilities, HardLink makes Real To Virtual linking manageable, future-proof and, quite simply, easy.

The HardLink platform recognises which mobile device your consumer is using to Snap a Tag and understands all of the device’s characteristics.  This allows your online content to be tailored for the mobile device in use, ensuring your consumers have a great experience, every time they Snap one of your Tags.

HardLink’s smart reporting and integration capabilities provide segmented information allowing you to interact with consumers in real time and change advertising content to meet the needs of the consumer.

Designed and developed entirely in New Zealand, HardLink sets a new standard in delivering flexible, dynamic consumer engagement that is easy to adopt and simple to manage by non-technical marketing personnel.

Whether you want to make your marketing more engaging, accelerate the uptake of mCommerce amongst consumers or even use Mobile Tagging securely within a Line of Business application, HardLink provides the platform for you to succeed.


  • Lovely! RT @jasonhnz: Wow. Heaps of people wearing #hardlink powered mstags for @wherescape booth at #tenz. Excellent customer engagement!
    posted on 31-August-2010 03:00 pm

  • Had some wonderful feedback from the guys at @wherescape around their Mobile Tagging campaign at #tenz - great start to the day!
    posted on 31-August-2010 08:19 am

  • Enjoy #tenz everyone! Visit the guys at the @Wherescape booth and Snap some HardLink Tags to be in to win a Snowboard! #hardlink
    posted on 30-August-2010 10:20 am

  • Press the green button! Love this reminder from Seth Godin to use colour appropriately to assist your customers - http://hardlink.it/asQWSM
    posted on 30-August-2010 09:47 am

  • @Geni_Online Ah, thanks guys - gives us a warm feeling to be in your Twitter BFF list (in such esteemed company too!)
    posted on 24-August-2010 09:33 pm

  • @sukeshsukumaran Thanks for the namecheck, really appreciated - I think you might have meant to link to http://www.hardlink.co.nz ^Cs.
    posted on 24-August-2010 09:29 pm

  • Congratulations to all the winners at the @microsoftnz awards last night. Much respect to Provoke for edging us out in the Online category!
    posted on 19-August-2010 07:38 am

  • Mobile marketers prefer mobile websites to apps, and who can blame them? http://hardlink.it/ai1cFo
    posted on 18-August-2010 03:20 pm

  • What a brilliant day - just been asked to speak to a class at Manukau Institute of Technology on emerging business models. Can't wait :)
    posted on 18-August-2010 02:54 pm

  • Good luck to all the finalists at the @MicrosoftNZ Partner Awards tonight - We're looking forward to seeing you all there. #nzpa
    posted on 18-August-2010 01:38 pm

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Contrast Media - Proud to be finalists at this year's TUANZ and Microsoft Partner Awards!

Front Cover Tag on Trade A Boat!

ACP Media's Trade A Boat magazine launched in June 2010 with a HardLink-powered Microsoft Tag. Roll over the tag thumbnail in this post to view a larger image you can snap with your mobile phone, or click the thumbnail to view the article...

Motorcycle Trader Accelerates with HardLink

ACP Media continues to blaze an innovative trail by using HardLink-enabled Microsoft Tags in Motorcycle Trader magazine.

Trade A Boat#tab1
Motorcycle Trader#tab2
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