Mobile bar code scanning up 700pc since January 2010
A Scanbuy study found that mobile bar code scanning is up 700 percent from the beginning of the year, with more people performing scans in a single month than all of 2009 combined.
Users are scanning both 1D and 2D codes equally, showing that people are less concerned with format and more interested in getting information quickly. People are scanning a wide variety of product UPC codes, not only from the consumer electronics category.
“The report confirms what we have been hearing for some time,” said David Javitch, vice president of marketing at Scanbuy, New York. “Users are very interested in mobile bar code scanning and the growth is now moving very quickly.
With the increased popularity of smartphones, common adoption of mobile broadband and more and more advertisers using 2D barcodes, we’re seeing exactly the same trends here in New Zealand. Critically, the mainstream press is covering 2D barcode technology and usage (for example, see our recent article in the NZ Herald) which is driving recognition and acceptance in the general market.
We’re all about joining the real world to the virtual and Mobile Tagging is but one part of that space; however, it’s a huge part and one that’s going to grow like crazy over the next few months. The fact that consumers are scanning both 1D and 2D barcodes pretty much equally reinforces our original strategy to make the HardLink platform tag-format agnostic.
Are you using Mobile Tags in an innovative or fun way? Would you like to bounce some ideas off us? We’d love to hear from you and if you’re local we’ll even shout you a coffee!
