HardLink gets some face time with NZ Natural Elements

When New Zealand cosmetics company NZ Natural Elements began planning the export strategy of their Aroha Spa range to Brazil, they decided that the “wow” factor was something they couldn’t do without, especially in a heavily competitive market dominated by the big players.   They wanted to provide customers with something different, an experience which delivered a uniquely New Zealand flavour as well as easy access to the rest of their Aroha Spa product range.

The solution?  HardLink.

Production of the Aroha Spa packaging was already well under way in the expert hands of leading New Zealand packaging company Pakworld NZ.  Pakworld has been a strong and vocal advocate of the HardLink platform and North Island Manager Adam Smith is passionate about bringing the next generation of consumer interaction to Pakworld’s customers. “The thing that we are excited about is the cool factor.” says Adam. “People are intrigued by technological advancements that allow them to interact and participate. The tags bring value to the customer’s product, but don’t cost them any more to run on the packaging.”

NZ Natural Elements Director Brad Insull also enthuses about the marketing value of the HardLink platform. “The tags allow our customers to obtain more information about our products without relying on the merchant or any costly additional material required to promote the product.  We can deliver video, audio or a rich mobile-web experience directly to our international consumers at point of sale… and we can change it at any time from our offices right here in New Zealand.”

NZ Natural Elements’ “Aroha Spa” is a premium New Zealand naturally based skincare product range. For more information on Aroha Spa, please visit www.arohaspa.com.  For more information on Pakworld New Zealand, visit www.pakworld.co.nz.