New HardLink features: GPS, @HardLinkLive, EPS, Datamatrix and more…

The last few weeks have been really busy for the team as we’ve worked hard to deliver a whole range of new HardLink functionality. We’re proud to announce the availability of the following great features:

GPS

HardLink now allows you to simply mark a Campaign Item as ‘GPS Enabled’ and, if the Snapping mobile device supports HTML5, HardLink will request the user’s location and record it if the user accepts the request. HardLink always records the network-derived location so you can always rely on a location being available for every Snap.

@HardLinkLive

@HardLinkLive is a Twitter account that we’re using to publish a subset of Snaps that occur on HardLink. Campaigns and Campaign Items can now be marked as ‘Public’ which means that their Snaps will be instantly published on Twitter. The Tweets include the HardLink short URL for the Campaign Item meaning that people who see the Tweet can click to instantly see what content the Snap delivered.

As we geotag every @HardLinkLive Tweet, it’s easy to see what’s happening worldwide – check out HardLink activity on a map.

Datamatrix support

In addition to our existing support for Microsoft Tags and QR Codes, we’re pleased to now fully support Datamatrix as a Tag format with the same great reporting, security, location detection, device information and more that HardLink delivers for all Tag formats!

Short URL stubs

HardLink creates a short URL for every Campaign item and we now allow you to replace our URL stub (hltag.it) with any domain or subdomain of your choice.

Custom attributes

HardLink is now being used as a core system in our clients’ lines of business. Because of this, clients regularly need to store a bit more information alongside Campaign Items to enable their personnel to work more effectively without having to continually refer to other systems. We’ve now added the ability to store client-specific customer attributes at the Campaign item level. Even better, you can now search on these attributes to quickly locate a Campaign Item within a Campaign.

EPS and TIFF support

HardLink now generates EPS and TIFF format downloads for Datamatrix and QR Codes meaning that these Tag formats can be rendered at any size with perfect quality. Microsoft Tags continue to be downloadable in PDF and TIFF formats to support easy resizing.

Our full range of file formats for QR Codes and Datamatrix is: EPS, GIF, JPG, PNG, TIFF

Our full range of file formats for Microsoft Tags is: GIF, JPG, PDF, PNG, WMF, TIFF

Unique position

HardLink continues to be in a globally unique position in that we offer the same, world-leading feature set to all the major 2D barcode formats and to short URL usage as well. We’re delighted to add these extra HardLink features making joining the real world to the virtual easier, more effective and more engaging than ever before!

Please don’t hesitate to get in touch if you’d like to talk about how Mobile Tagging can help your business. We like to chat and we love to help.