HardLink

HardLink seamlessly connects the real world to engaging interactive online experiences on a mobile device.

HardLink is an end-to-end Mobile Tagging platform, powering the next generation of marketing that’s making offline media more interactive, measurable, effective and fun.

The HardLink platform is designed to create multiple types of Mobile Tags and fully manage Mobile Tagging campaigns and the complete Tag lifecycle.  The platform also provides device capability information and detailed, segmented reporting via a web portal.

HardLink’s Mobile Tagging capabilities mean instant access to information, websites, videos, reviews and more is now available anywhere and anytime your consumers want it.  The jump between the real world and the virtual is literally a ‘Snap’.  These Mobile Tagging capabilities allow you to engage with consumers directly from any print, film or digital channel via their mobile device.  There is no easier or quicker way to get into the mCommerce space.

HardLink also brings together the management and reporting of all your Real To Virtual campaigns into one easy-to-use web portal.  The platform makes it simple to integrate your offline and online campaigns across the web, print and mobile channels so you can tie Real To Virtual concepts into any part of your offline presence.

Designed and developed entirely in New Zealand, HardLink sets a new standard in delivering flexible, dynamic consumer engagement that is easy to adopt and simple to manage by non-technical marketing personnel.

To use HardLink’s Mobile Tagging capabilities all a consumer needs is an internet-capable mobile phone with a camera and free Mobile Tag Reader software installed.  When the phone’s camera is aimed at a Tag, the Tag is ‘Snapped’.  In an instant, mobile content, videos, music, contact information, maps, social media, promotions and more can be delivered to the phone.  Nothing to type, just instant error-free access whenever and wherever it’s wanted.

The HardLink platform recognises which mobile device your consumer is using to Snap a Tag and understands all of the device’s characteristics.  This allows your mobile content to be tailored for the device in use, ensuring your consumers have a great experience, every time they Snap one of your Tags.

HardLink’s security services enable the use of Mobile Tags in Line of Business applications that need to be private to specific personnel.  Solutions that used to require custom hardware and software to be distributed to end users can now be addressed with the normal retail devices that your personnel probably already carry with them!

HardLink is Cloud-based meaning that it’s ready, right now, to deliver Real To Virtual services anywhere in the world, at any scale, with exceptional levels of reliability, robustness and security all underpinned by world-class technologies.  Being Cloud-based also means that we offer a pay-as-you-use pricing model.

Let your consumers engage with your products and your brand when they want, where they want while you manage all your Real To Virtual marketing and advertising campaigns, easily and in one place.  With advanced reporting and integration capabilities, HardLink makes Real To Virtual linking manageable, future-proof and, quite simply, easy.

HardLink is a trademark of Contrast Media Limited.