Mobile Tagging
Mobile Tagging is transforming physical media such as print advertising, billboards, product packages, information signs, in-store merchandising, and more dynamic media including web page displays and video images, into links to mobile information and entertainment.
On an internet-capable mobile phone with free software installed, just aiming the camera at a Tag to “Snap” it instantly accesses mobile content, videos, music, contact information, maps, social networks, promotions, or whatever the Tag has been set to point at. The end user doesn’t need to type anything to access live information about your brand or product.
Mobile Tagging allows your customer base to interact with almost anything to reach your brand message. Simply add a Tag to print ads, billboards, posters, television, and physical objects like product packages, storefronts, T-shirts, or museum exhibits, to create a direct link to your online Mobile presence. Even after the Tag has been printed you can change the online content it points to, keeping your content fresh and creating exciting possibilities such as a Tag that offers customers monthly-updated vouchers.
Mobile Tagging realises virtually unlimited potential for making interactive mobile communication an instant and entertaining part of everyday life. Over 70% of Japan’s cell phone users scan 2D barcodes on a regular basis. It is expected that this lead will be followed in other markets.
According to the Web 2.0 Summit, held in October 2009 in San Francisco, AT&T’s mobile data traffic has increased by 4,932% over the last three years and there will be over 1 billion “heavy mobile data users” by 2013. The summit stated that the rate of mobile internet adoption is outpacing that of desktop internet adoption. Mobile rich-media consumption has arrived and is rapidly coming of age.
