Mobile Tagging - Advertiser Benefits
Deliver new content – keep print fresh
By linking your traditional media, such as newspaper stories, advertising material and packaging directly to your online presence, you provide a constantly-updated fresh feel to your customer engagement.
Newspapers can enable their readers to find out more about a story by simply Snapping a Tag. Magazines can ask their readers to participate in product reviews by using a Tag as a ‘call to action’.
Importantly, You can change the target of a Mobile Tag after it’s been printed, unlike traditional printed content.
News International’s Ian Samuel, Group Head of Mobile Advertising says “We consider ourselves a content provider across three platforms and mobile is central to that. It’s a great way to get our content to users across different channels. We’re staking a claim for using press ads as a rich medium and offering more content directly from the page.”
Even film formats can benefit from Mobile Tagging, as stated by Tom Roope, MD of The Rumpus Room – “The problem with film is that it can’t be changed once it has been made. But QR Codes can be used to direct people to dynamic content. [QR Codes] offered us the flexibility of doing a digital project within a film experience.”
Tags don’t need to point at pre-defined content; they can be short-cuts to delivering search results – for example, all the restaurants in a given area. This dynamically-retrieved content can also include user-generated content, meaning that your Mobi presence remains dynamic and fresh.
Make advertising / competitions interactive
By linking to interactive Mobi sites, your advertising can become as dynamic and rich as you wish. Competitions are no longer limited to simple short-code text entries, but can now be immersive, rich media experiences.
You can reward customers instantly with limited-availability content, movies or audio, or deliver special-offer vouchers immediately.
Provide mobile transactions to customers
Allow your existing customers and new prospects to order instantly via a Mobi site by HardLinking it from posters or similar marketing campaign. Leverage existing internet-based payment services to streamline the process. By using internet standard security, your customers will feel safe ordering on their Mobile utilising a credit card – no need for a credit agreement with a Telco provider.
Brand Your Tags
The new MS Tag format, fully supported by HardLink, allows you to put your logo on the Tag which projects your brand as part of the Tag rather than just displaying a generic code. Your Tags carry your actual brand as well as a link!
Reach more people in more places
Every marketer knows that aligning your communications with your customers’ interests, passions, and daily habits builds business. Now you can reach more people at the exact moment they’re most receptive to products and promotions, using the one thing they carry everywhere – their mobile phone.
Continue to use your normal publication processes
Mobile Tags can be printed using exactly the same techniques that you currently use to print your advertising material. No special processing is required.
